Product Roadmap
How MoveIt turns the industry research into an executable build plan.
Vision
Become the default tech platform for local bulky/complex deliveries in Toronto/GTA — starting with a 24-foot tailgate box truck and expanding into helpers, reverse logistics, white-glove services, and merchant APIs.
Strategic Pillars
Instant, transparent quoting
Binding or estimate price in < 60 seconds online, itemized, no hidden fees.
Live capacity booking
Customers see open time brackets and book only what the fleet can serve.
Guided access & labour
Helpers, forklift, stairs, disassembly, debris removal offered upfront.
Trust & proof
Geo-tagged photos, signatures, condition notes, insurance, clear claims.
Fleet & driver scale
Marketplace of owner-operators with flexible shifts, instant pay, and incentives.
B2B integrations
API, webhooks, white-label portal, and subscription bundles.
Now — Fix & Stabilize
Definition of done: all quote/booking forms submit, operators can read details, smoke tests pass.
Forms submit reliably
Fix JS syntax issues, ensure all forms (homepage quote, booking page) submit via AJAX or POST correctly.
Operator views show category details cleanly
Customer and dispatch detail pages render machines, forklift sides, access objects, arrays, and booleans consistently.
Smoke tests reflect current pricing
Update tests to assert customer-forklift dock-to-dock adds $800 per side.
Quote accuracy audit
Validate pallet, truck-day, machinery, home, apartment, and furniture quotes against intended cost components.
Demo data & README
Seed demo logins, sample jobs, and clear run instructions for new users/operators.
Next 30 Days — Conversion & Trust
Success metrics: quote-to-booking conversion, helper attach rate, NPS/CSAT baseline.
Guided machinery / complex-move intake
Ask photos, floor/elevator/dock, dimensions, disassembly, stairs; surface recommended add-ons before the quote.
Helper marketplace v1
Customers add 0–4 helpers at $65/hr; drivers flag helper need; dispatch assigns helpers from roster.
Insurance / declared-value upsell
Checkout option for per-$1,000 coverage; stored on job; visible to driver and dispatch.
Saved locations & route templates
Let repeat B2B shippers save pickup/delivery addresses and create named route templates.
Quote sharing & PDF estimate
Email/save branded PDF quote breakdown for colleagues and clients.
Review & rating loop
Customer rates driver/helper after delivery; scores feed marketplace priority.
Next 60–90 Days — Scale & B2B
Success metrics: API customers, subscription MRR, white-glove attach rate, CO₂ opt-in rate.
3.1 Reverse logistics job type
New "return_pickup" category: pickup from recipient and return to shipper, POD at both ends.
3.2 Merchant API v1
REST endpoints for create job, get quote, track, get POD; API key management and docs.
3.3 Webhook notifications
Real-time webhooks for quoted, confirmed, picked_up, in_transit, delivered, cancelled.
3.4 Subscription / credit bundles
"Local Delivery Pass" — pre-buy 10/20/50 deliveries at a discounted per-delivery rate.
3.5 White-glove add-on pilot
Inside placement + debris removal in Toronto core with vetted helper crew.
3.6 CO₂ estimator + green option
Per-job carbon estimate by distance/vehicle; optional offset fee in breakdown and PDF.
Next 6 Months — Platform & Expansion
4.1 Driver marketplace maturity
Performance scoring, incentive tiers, instant pay, shift preference learning, preferred-driver requests.
4.2 Dynamic pricing / surge
Bracket surge multipliers based on live capacity and demand; transparent to customer.
4.3 Crane / rigging partner network
Subcontractor vetting, insurance verification, job handoff, commission tracking.
4.4 Regional expansion
Launch Hamilton, Kitchener-Waterloo, Barrie, Oshawa with partner depots or remote drivers.
4.5 Affiliate / white-label portal
Branded booking widget, referral fees, co-branded tracking page.
4.6 Trade-show / event logistics
Multi-stop event calendar, asset tagging, dedicated coordinator view.
Next 12 Months — Ecosystem
5.1 AI dispatch optimization
Real-time route optimization, dynamic reassignment, predictive ETAs, traffic/weather integration.
5.2 Storage-in-transit / micro-depot
Partner yard/depot network for short-term hold and consolidation.
5.3 Packaging / crating service
On-site or depot crating for machinery, art, fragile freight.
5.4 Cross-border connector
Customs-bonded or cross-border handoff integration for US-bound freight.
5.5 Larger vehicle classes
5-ton flatbed, straight-truck, or small tractor-trailer options in the quote form.
Metrics Dashboard
| Metric | 30-day target | 90-day target | 1-year target |
|---|---|---|---|
| Smoke test pass rate | 100% | 100% | 100% |
| Homepage quote completion rate | Baseline | +20% | +40% |
| Quote-to-booking conversion | Baseline | +15% | +30% |
| Average revenue per job | Baseline | +25% | +50% |
| On-time bracket performance | >90% | >93% | >95% |
| Customer NPS | Baseline | >30 | >40 |
| API/subscription revenue | $0 | >10% of bookings | >25% of bookings |
Open Risks & Mitigations
Driver supply shortage
Mitigation: marketplace incentives, instant pay, preferred-driver program, Top Fleet Employer practices.
Price undercut by casual operators
Mitigation: emphasize insurance, tracking, POD, permits, reliability; target B2B.
Permit/regulatory friction
Mitigation: offer permit-handling as a service; keep Toronto rules updated in ops playbook.
Damage claims
Mitigation: photo condition capture at pickup, clear insurance tiers, driver quality scoring.